BRAND IDENTITY
For a brand, identity takes on a unique form. It's the colors, typography, and imagery that come together to evoke a specific feeling in its audience.
As a designer, my role is to capture the essence of an identity and express it through visuals.
NOUNOU
Nounou is a children's clothing brand that focuses on creating pieces that are fun and practical while staying true to values of sustainability. For this conceptualized business, I developed a comprehensive brand identity with a unique logo, tagline, and color scheme.
"Little styles,
big smiles."
I utilized a sans serif, geometric typeface to evoke a sense of youth and liveliness. The color scheme I chose is reminiscent of a bright, sunny, day. Its three letters are intentionally used as an illustrative element throughout the design, laying out a strong foundation for the rest of the brand identity.
BLUE LINE PROJECT
The Blue Line Project, a Charleston, SC-based organization affiliated with the Circular Congregational Church, aims to raise awareness about rising sea levels caused by climate change by marking buildings with blue lines that indicate sea levels. The logo mindfully utilizes typography as a design element.